You don’t win big with nice guys

Attributes of this role

• Obsess over data (and growth)
• Always be MVPing
• Play 2 win (big) 🙂
• Out of comfort zone - in planning as well as execution.
• Aggressive stance on growth (need to run growth experiments and analayze data)
• Build a consumer mindset (can’t laugh at Dr Bindra’s videos - he has wayy more clout than1000s of us).

The goal is to create a product-led high-growth flywheel for nbw products.

Mindset change

• From being product-centric to growth-centric
• From being inward to let’s get this out in the market and figure it out / talk to customers, peers. collect feedback and ideas.
  • For instance, instead of spending 2 hrs on solving, say analytics issue - why do we not reach out to others/tweet/talk and understand how others are doing it? This needs mindset and attitudinal change.
• From engg / content to product-led hustling
• From chasing perfection to chasing launch, growth and feedback.

Products this role will be involved in

1. nextbigwhat
   1. integrations (for eg. openai)
   2. growth of apps
   3. referral strategy
   4. subscription flow..etc.
2. ProductGeeks: We will launch live cohort based courses (led by industry practitioners). It’s the smartest way to make a strong comeback and rebuild the brand.
   1. Newsletter (urgent)
   2. AI interviews
   3. Courses
   4. Growth (we will run ads, track cac)
   5. Community (not sure)
3. Pluggd.in
   1. we are done with V1.0. next version will depend on the traction.
   2. might integrate pluggd.in inside nbw app → will be eventually a much better unique play